Our kids are grown so the days of carrying most of our ski gear myself, buckling everyone’s boots, helping the lifty get the kids up onto the chair, and holding onto the back of their jackets while they learn (no we didn’t have ski harnesses then) are behind me. But my back hasn’t forgotten. And [...]
Why would anyone want to be an independent retailer? People ask us this all the time. With competition at every turn, a business climate every knows is stacked against us, and only 24 hours in a day, why would anyone want to operate an independent retail store? We can’t answer for anyone else, but because [...]
From SIA Newsletter, April 2010 PROPOSED MANDATORY HELMET LAWS North American resorts have been wrestling with the idea of making helmets mandatory while skiing and snowboarding, motivated by recent incidents including actress Natasha Richardson’s death, following a fall at the Mont Tremblant ski resort in Quebec. Some resorts have made it mandatory for all children [...]
We tried something new February 6, 2010, organizing and co-hosting a Rail Jam on downtown Wausau’s City Square park. (also known as the 400 block.) With the support of Badger State Winter Games, Midwest Best Snowboarding, Granite Peak Ski Area and The River District nearly 100 athletes inspired an audience of hundreds with their tricks [...]
Note: This history section appeared on our original website. It’s corny, but tells our story… Many will agree that it’s rare for an accountant and a promoter to see eye-to-eye. Yet in 1949, Allen Shepherd and Stan Schaller, brother’s-in-law who shared a post in WWII, had that vision and decided it was time to bring [...]
