Shep’s Annual Pre-Season Snow Sports Sale kicks off the ski season every year with the lowest prices on the latest technologies in skis, snowboards, apparel and accessories! Equipment Packages offer the best value, with a range of products and prices to suit everyone.  Kids downhill packages start at only $124.99.  Adult Downhill packages start at [...]

The road construction on Downtown Wausau’s Third Street is half complete and looks to be finished on schedule. As expected it looks worse than it is.  Crews have made an effort to establish access to the shops and businesses on the street every day of the project. Shepherd & Schaller is in no way affected. [...]

We tried something new February 6, 2010, organizing and co-hosting a Rail Jam on downtown Wausau’s City Square park. (also known as the 400 block.)  With the support of Badger State Winter Games, Midwest Best Snowboarding, Granite Peak Ski Area and The River District nearly 100 athletes inspired an audience of hundreds with their tricks [...]

Note: This history section appeared on our original website.  It’s corny, but tells our story… Many will agree that it’s rare for an accountant and a promoter to see eye-to-eye. Yet in 1949, Allen Shepherd and Stan Schaller, brother’s-in-law who shared a post in WWII, had that vision and decided it was time to bring [...]