There are some extremely generous people in the Wausau area.  Keith Kocourek is one of them, and the volunteers who support central Wisconsin ski racing are many, many others. We were privileged to team with Kocourek Automotive on February 19th as they presented “Truth In Motion: The US Ski Team’s Road to Vancouver” at the [...]

Why would anyone want to be an independent retailer? People ask us this all the time.  With competition at every turn, a business climate every knows is stacked against us, and only 24 hours in a day, why would anyone want to operate an independent retail store? We can’t answer for anyone else, but because [...]

Note: This history section appeared on our original website.  It’s corny, but tells our story… Many will agree that it’s rare for an accountant and a promoter to see eye-to-eye. Yet in 1949, Allen Shepherd and Stan Schaller, brother’s-in-law who shared a post in WWII, had that vision and decided it was time to bring [...]