Generations, Properly Outfitted

Since 1949, Shepherd & Schaller has been helping generations of skiers and outdoor enthusiasts enjoy everything Central Wisconsin has to offer. From handcrafted leather boots to today’s alpine gear, we’ve grown alongside the sport — keeping what works and letting go of what doesn’t.

Our approach is straightforward:

Fit and function come first.
Equipment should support your experience.
And knowledge comes from time spent outdoors.

We’re not a high-volume retailer — we’re a family-owned specialty shop that takes pride in understanding the gear we carry and the people we serve.

Every piece of equipment is thoughtfully selected.
Every recommendation is made with care.
Every season starts with preparation.

From our downtown Wausau store, we’re here for anyone who loves getting outside — whether you’re just starting out or have been doing it for years.

Take the time to prepare.
Head out with confidence.
And enjoy every moment.

Our downtown Wausau location is open Monday–Saturday, 10am–5pm.
Shipping available within the continental United States.
Due to vendor agreements, we are unable to ship to international freight forwarding addresses.
Please note: In-store promotions may not apply to online purchases.