Experience Matters.

Since 1949, Shepherd & Schaller has been part of the rhythm of life in the Northwoods—helping generations step outside, slow down, and reconnect with what matters most. Founded by those who simply loved being outdoors, our store has always been shaped by that same spirit.

Set within our vintage shop, the experience reflects that history—warm, familiar, and rooted in a time when getting outside was simply part of everyday life. It’s a place that feels as much like a return as it does a beginning.

We believe the outdoors has a way of restoring perspective, strengthening connections, and bringing a quiet kind of joy that stays with you. Whether it’s a walk in the woods, a day on the water, or a season on the slopes, those moments are where memories are made.

Today, we continue that tradition by thoughtfully offering brands that share our values and respect for the outdoors—ensuring that no matter how you experience it, you feel comfortable, confident, and at home.

Seventy-seven years later, we remain committed to doing it right, in store and here at shepssports.com.

Our downtown Wausau location is open Monday–Saturday, 10am–5pm.
Shipping available within the continental United States.
Due to vendor agreements, we are unable to ship to international freight forwarding addresses.
Please note: In-store promotions may not apply to online purchases.