Refined by 77 Years

Since 1949, Shepherd & Schaller has outfitted generations of skiers and outdoor enthusiasts in Central Wisconsin. From handcrafted leather boots to modern alpine composites, we’ve evolved with the sport — refining what works and discarding what doesn’t.

Our philosophy is simple:

Fit is foundational.
Equipment should enhance performance.
Experience is earned.

We are not a volume retailer.
We are an outdoor authority — a family-owned specialty store grounded in technical expertise and guided by purpose.

Every piece of equipment is curated.
Every recommendation is intentional.
Every season begins with preparation.

From our downtown Wausau store, we serve those who take their time outdoors seriously.

Prepare deliberately.
Ski confidently.
Explore fully.

Our downtown Wausau location is open Monday–Saturday, 10am–5pm.
Shipping available within the continental United States.
Due to vendor agreements, we are unable to ship to international freight forwarding addresses.
Please note: In-store promotions may not apply to online purchases.